Dr. Jan Of
Professor for Creative Studies, University of Pforzheim
Dr. Jan Of
Professor for Creative Studies, University of Pforzheim
Prior to the Car HMI Europe Event, we.CONECT spoke with Dr. Jan Of, Professor for Creative Studies at the faculty of design of the University of Pforzheim. Dr. Of analyzes social status in the context of autonomous mobility. He raises the question: How do sharing concepts or autonomous mobility affect “the car” in its meaning as a status symbol?
Dr. Jan Of: We develop exterior and interior automotive design in the field of cars and commercial vehicles and in this respect also HMI relevant concepts.
HMI appears to be one of THE most important areas of innovation which will affect consumers and their behaviour significantly.
We take care of aesthetic, ergonomic and cost efficient automotive design, particularly in the area of commercial vehicles.
Internet of things, connectivity, augmented reality, autonomous mobility and artificial intelligence.
The main challenges are: Dependence on IT industry, automotive industry and cars do not evolve as quick as IT industry; autonomous mobility and changing consumer behaviour.
The role of IT companies like Google or Apple.
Interview partners: Christina Fricke and Dr. Jan Of