At Smart Automotive Variant.CON in Berlin we.CONECT spoke with Prof. Dr. Henrik Reif Andersen from Configit A/S about the need for integration in variant management and the issues regarding corporate silo systems that do not communicate with each other. Especially automotive product complexity is growing rapidly, so manufacturers need solutions that help keeping up with innovation without threatening production flow. Prof. Dr. Reif recommends solutions that accompany the full product life cycle - from the early product development phase to mass production up to selling and servicing the product.